"It’s not that Helvetia is inauthentic or fake—in fact, it’s quite the opposite. And to say that the presence of a Swiss community in the remote mountains of West Virginia is unlikely would deny the history and impact of the waves of immigration and relocation to central Appalachia by diverse cultural groups (there were several Swiss settlements scattered across the region in the late nineteenth century). But what makes Helvetia unusual resides not only in the cultural, historical, and social preservation of the nearly 150-year-old village but in something less tangible. There is an enchantment about the place that exudes from the hand-painted signs of coats of arms, Swiss phrases, historical markers, and the public buildings and homes adorned in Alpine gingerbread and bright floral patterns. It’s a magic that exists in the intimacy of a community whose families have been neighbors, friends, and colleagues for generations."
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